An IP (internet Protocol) is a unique address used to identify computers, servers and devices over the internet or local network. It consists of 4 numbers, ranging from 0 to 255, with a dot in-between each number (0.0.0.0).

Devices use IP addresses to communicate between them. For example, when you visit a website, the computer and web server communicate through the IP address.

A shared IP address is where instead of your device being the only one communicating to the server, there are other devices sharing that same IP address just like you are.

A dedicated IP address however is your own IP address that is dedicated to you and your organization’s traffic.

The Domain Name System (DNS) was created because IP addresses consist of a chain of numbers, which users found difficult to remember when linking them to websites. DNS is basically a big book of addresses that the computer can look into for domain names and the matching IP addresses.

Private

Only operates within a private network. An IP address is assigned to each device by the router to communicate through, internally

Public

Used across the internet and assigned by the Internet Service Provider (ISP). Also, all devices using the same internet connection are given the same public IP address.

Static

It is created manually and does not change. Usually it is generated for servers hosting websites, or provides Email and FTP services.

Dynamic

This is the most common; The IP address is only valid for a certain period of time and then expires. When it expires the computer receives/requests a new one.

1. View Your Website Using IP Address

A dedicated IP address makes it possible for you to visit your website with your own IP address.

3. Loading Time on SEO

A dedicated IP address can also provide better performance. Dedicated IP addresses are faster to load than shared IP addresses. This results in users (and Google) arriving on a website faster. Having a local server can also help your SEO as physical distance can impact website load time.

5. SSL for SEO

Sites with SSL utilize unique IP addresses and it is a genuine SEO benefit. SSL encrypts visits to your site and it is more usually utilized by sites that store sensitive information. Also, SSL can make your website more visible through public networks and can make websites operate marginally faster.

2. Reduces the Risk of IP Blacklisting

Sharing an IP address is for the most part, safe, it could risk country-specific blocking of your website. For example, If a website using the same server as you is performing illegal activities, it may cause you to get blocked by search engines.

4. Secure Remote Access

Security risks have increased since working remotely has increased; A dedicated IP address lets workers connect to company resources securely. Any troubles are identified immediately as each employee has a unique IP address.

6. Business Identity

If you start your own online store, it would be necessary to have a dedicated IP address. For example,to handle payments and providing security for your customer’s data.

Is having a dedicated IP address worth it?

While having a dedicated IP does not directly impact your SEO the benefits that come with it can help with boosting it. Professionals recommend using a dedicated IP address since it offers performance and security benefits, but you’re better off choosing the best hosting option for your business and focusing your attention on building and implementing an effective SEO strategy.

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