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Why Managing Workloads and Traffic Spikes Matters for Online Businesses
One of the main issues facing online businesses nowadays is managing heavy workloads and unexpected spikes in traffic. Performance problems during peak hours can result in lost revenue, irate customers, and long-term harm to your brand, regardless of whether you manage an e-commerce site, an iGaming platform, or a SaaS application.
With the help of tried-and-true hosting and infrastructure techniques, this guide will teach you how to efficiently handle demanding workloads and erratic traffic spikes.
1. Recognise Your Workload Trends
You must have visibility before you can optimise. Keep an eye on the causes and timing of your traffic spikes. For instance:
Sales, holidays, or sporting events are examples of seasonal trends.
marketing initiatives: affiliate pushes, influencer endorsements, or sponsored advertisements.
New features or temporary promotions are examples of product launches.
You can anticipate and get ready with the help of tools like Google Analytics, server logs, and application monitoring software.
2. Strategically Scale Infrastructure
Bottlenecks are frequently caused by relying on a single fixed server. Select a scalable hosting environment instead. There are two primary methods that are effective:
Scaling up vertically: To manage increasing loads, switch to a server with more CPU, RAM, and storage. Here, dedicated servers work best because they allow you complete hardware access.
Adding more servers and using a load balancer to divide traffic is known as horizontal scaling, or scaling out. This tactic guarantees that your platform will continue to function properly even in the event that one server experiences problems.
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